PORTFOLIO & CASE STUDIES
At The Sales Creative, we partner with clients to design and deliver experiences that shift behavior and support company goals. In this portfolio,
you’ll find snapshots of the projects we’ve created with our clients.
TRAINING PLAN + CUSTOM FRAMEWORK
Client: Global Hospitality Tech Organization | $170m valuation
The Challenge: Discounts for Objections
A global company in the hospitality tech space was facing new competitors on the market who had lower pricing. This was causing an increase in lost deals and a decrease in seller confidence.
- Win rates dropped from 25% to 17% in just two quarters.
- Discounting increased as reps tried to “buy down” objections.
- Deals stalled because objections weren’t fully addressed
- Manager coaching was inconsistent with some told reps to push harde and others to "send a case study,” but no one had a shared approach.
TSC Solution: A Custom Framework + 6 Week Training Plan
We partnered with this client to create and introduce a shared, customer-centric approach that gave reps confidence and managers a common coaching language (R.I.S.E. Framework).
Training Plan Highlights:
- Multi-phase learning plan to be lead over the course of 6 weeks
- Baseline self-assessment to measure growth in confidence.
- Included manager alignment sessions + learning guides for leaders to inforce framework and best practice
- Over 10 custom assets including training decks, videos, an interactive e-learning course, and scoring rubric for final certification
- Interactive e-learning course
The Outcome: Less Discounts, More Confidence
- “No decision” deals decreased by 30%, showing objections were handled instead of abandoned.
- 82% of AEs could accurately walk through the 4 steps of R.I.S.E. in manager-led coaching sessions.
- 78% of reps reported feeling “very confident” in handling objections (vs. 34% at baseline).
TRAINING PLAN + CUSTOM FRAMEWORK
Client: Global Hospitality Tech Organization | $170m valuation
The Challenge: Discounts for Objections
A global company in the hospitatlity tech space was facing new competitors on the market who had lower pricing. This was causing an increase in lost deals and a decrease in seller confidence.
- Win rates dropped from 25% to 17% in just two quarters.
- Discounting increased as reps tried to “buy down” objections.
- Deals stalled because objections weren’t fully addressed
- Manager coaching was inconsistent with some told reps to push harde and others to "send a case study,” but no one had a shared approach.
TSC Solution: A Custom Framework + 6 Week Training Plan
We partnered with this client to create and introduced a shared, customer-centric approach that gave reps confidence and managers a common coaching language (R.I.S.E. Framework).
Training Plan Highlights:
- Multi-phase learning plan to be lead over the course of 6 weeks
- Baseline self-assessment to measure growth in confidence.
- Included manager alignment sessions + learning guides for leaders to inforce framework and best practice
- Over 10 custom assets including training decks, videos, an interactive e-learning course, and scoring rubric for final certification
- Interactive e-learning course
The Outcome: Less Discounts, More Confidence
- “No decision” deals decreased by 30%, showing objections were handled instead of abandoned.
- 82% of AEs could accurately walk through the 4 steps of R.I.S.E. in manager-led coaching sessions.
- 78% of reps reported feeling “very confident” in handling objections (vs. 34% at baseline).
